Designing a Website

Website traditionally represents the creation of an online presence for businesses, groups and individuals. The web has provided a massive opportunity for organizations to create marketing models that has championed colossal profits. Globalization and integration of markets has made the web the virtual reality of wealth creation. Ask Mack Zuckerberg and Larry Page how much money the web can create.

However, it is disheartening that web design is dominated by mediocrity or sheer lack of competence in Nigeria and some other parts of Africa. I see advertisements that portray web design as a touch and go profession. Many even boast of designing a web site in 2 hours while some promise to teach web design in one hour and teach how to make money with it in the second hour. This is evident in the quality and lack of professionalism in hosted Nigerian websites. A quick survey of University websites in Nigeria is evidence.

Web design professionals spend months and even years to learn the process of web design because it is the online office of any organization. It markets a firm or group of people even while sleeping. Poor design and concept development turn viewers off thereby limiting the amount of patronage that is to be enjoyed.

DESIGNING A WEBSITE IS A PROJECT!

Web site are no more designed but developed as dynamism is the order of the day on the web. A business website on the web these days has so many connections to the social media, blogs, e-mails and search engines. Assembling all these features require high level of planning and technical competence. The process of designing a website requires numerous activities which will be discussed in subsequent posts.

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