Web Design Lesson 1: Concept Development

The first step in web design is concept development. This process involve the bringing together of all the features and requirements for the websites. This will involve the client or the group of people contracting the web design. This aspect is usually neglected by web designers as they quickly pre-empt the features which a website should possess.

Another banana peel in this area is comparative analysis of the features which similar organization has on their website. Web designers should treat each project as a unique market. Every organization (as poor as they might be) have unique selling point or organization structure. Features like product, pricing, delivery format, human resources and others are different.

Bringing the concept of designing a website requires brainstorming and discussion with clients to determine their focus and expectation in a website. This will make you a professional and also allow you to be unique in the saturated web design market.

Furthermore, designing a concept require you discovering the focused market of the website. For example, an entertainment website normally targets young people thereby influencing features such as real time audio download, chat engine, musical chart, blog and so on.

UNDERSTANDING THE TARGET AUDIENCE WILL INFLUENCE EVERYTHING ABOUT THE DESIGN!

Another aspect in developing the concept is to understand the business environment of the organization. There is nothing bad in exploring the client’s competitors’ website to discover their flaws in order have a better design. Doing this will further increase your value as web designer because you will be more informed about the than the client expected.

Doing all these will ensure that the concept of the web site to be designed is based on concrete information and market based research. This will influence your design and ensure that you exceed the expectation of the website.  The next post will emphasize on another aspect.

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